The WCFFI NPC established in November 2010, which provides an engaging platform for the agri-processing sector allowing South African academia, support agencies and government to interact with the food and beverage industries. Its vision is to grow the South African agri-processing sector and fine food industries, and steer it toward achieving worldwide recognition as a supplier of premium products and brands, creating a common dialogue platform and a joint action plan among the fine food stakeholders. Its over 700 members are represented in more than 6 provinces.



  • Idea of association conceived
  • Steering committee elected


  • Interim board elected
  • Structure and organisation formed


  • Section 21 company registered
  • Programmes and events identified


  • Started operating
  • Participated in international trade events


  • Capacity building Workshops
  • Strategic partnerships formed
  • First AGM held


  • 3 year budget completed
  • Innovation project with strategic partner CPUT
  • Workshop for informal traders
  • 4 capacity building workshops
  • 2 outward trade missions


  • Upscaling national footprint
  • WCFFI pavilion at Dubai Trade show
  • MOU signed with Malaysian Government for Halal Park


  • WCFFI pavilion at Dubai Trade Show
  • Hospitality Food World Trade Show Cape Town
  • Outward Mission to Belgium and Amsterdam
  • Halal Park land identified by Western Cape Government
  • Eataly demonstrations in Italian food stores


  • To handle industry enquiries and trade opportunities on behalf of its subscribers.
  • To be responsible and accountable for promoting food safety standards, traceability regimes, protocols and food security in the food industry.
  • WCFFI will, along the entire value chain, facilitate in the negotiation of rebates and discounts for its subscribers.
  • WCFFI will ensure subscribers are supported when implementing a supplier diversity programme thereby ensuring compliance to buyer requirements and creating capacity building.

Keys To Success

A Knowledge Management Challenge

  • To market signals, incentives, value chain intelligence, competitors, regulatory, policy and compliance frameworks and specifications; consumer habits; patterns and trends.
  • Adaptability to markets, technological systems, processes, cultural aspects, ecological shifts, trends and standards.
  • Alignment of capability, systems, instruments and processes, research and development to mast benchmarked globally competitive factor conditions and productivity levels.
  • Participation in trade shows, co-operative shipping and group representatives.
  • Sharing knowledge, logistics and contacts without sharing IP.